![]() ![]() ![]() It was accomplished with marked artistry, and the audience arose as the 110 men in the orchestra, guided by H. This was gradually transformed through streaky clouds into the American flag. It happens to be a burnt-orange sunset with the stars just visible in the sky. Rothafel was leaning over the rail of a steamship bound for Europe that he obtained his idea for the opening scene in this theatre. Rothafel has explained, a certain feeling of intimacy about the structure.How Roxy Got Idea for First Scene.It was while Mr. Yet with all its tremendous size there is, as Mr. The aisles are unusually wide, and through them the uniformed attendants hurried back and forth knowing exactly the seats called for by the tickets. Looking back from the eighth or tenth row of the orchestra last night, there was an impressive sea of faces.It was a striking sight just to watch the packed auditorium from the rear rails, for this is a theatre that might be the home of opera, with its lofty proscenium arch, its comfortable seats, its striking loges and its roomy balcony. There are entrancing windows in the auditorium which are so lighted that it seems as if the sun were streaming through them. It is a building of distinction with a pleasing color combination of old rose and dull gold to greet the eye. Miss Swanson, whose production, "The Love of Sunya" had the distinction of being the first presentation in this new theatre, arrived about 8:30, and she would have been earned off her feet had not several men gathered around her and escorted her to her seat in one of the orchestra rows.Other screen celebrities had similar experiences, and it was not the people on the sidewalk who forged around them but those who had gained admission to the building.A Building of Distinction.The Roxy Theatre has already been described in THE NEW YORK TIMES, and it lives up to all the eulogies written about it. And judging by the many distinguished persons one noticed in the grand rotunda, everybody who was able to come was there. They were eager to see Gloria Swanson, Charlie Chaplin, Harold Lloyd and other notables who were expected to be present. Rothafel, better known as "Roxy," whose first job in New York was that of a cash boy in a Fourteenth Street department store.Long before the hour set for the formal opening of the Roxy's doors an imposing throng gathered. It is a fulfilment of the cherished ambition of S. Less than eighteen months ago on the site where this majestic building now stands were the old car barns. ![]() This new addition to New York's great chain of entertainment houses seats 6,200 persons and was erected at a cost said to have been close to $10,000,000. The new Roxy Theatre, at Seventh Avenue and Fiftieth Street, which was opened last night amid a blaze of lights, is another monument to those story-telling shadows that started less than thirty years ago in dingy stores with tin-pan pianos and borrowed chairs. ![]()
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